FitFlow is a Canadian-built fitness and nutrition app that combines machine learning with exercise science to make accurate health tracking effortless — for everyone from beginners to competitive athletes.
50,000+
Active users on iOS & Android
4.8★
Average app store rating
14M+
Foods in our nutrition database
1,000+
Guided exercises with video demos
Manual calorie logging is one of the biggest barriers to consistent nutrition tracking. Research consistently shows people significantly underestimate their caloric intake when logging manually. FitFlow eliminates that friction with AI photo recognition that identifies over 2 million foods instantly.
Our mission is simple: remove every barrier between you and an accurate picture of your health, so you can spend less time logging and more time making progress.
FitFlow is developed by a multidisciplinary team with backgrounds in exercise physiology, sports nutrition, and machine learning. Every feature is validated against peer-reviewed research before it ships.
Our workout library and progression algorithms are built on established principles: progressive overload, stimulus-to-fatigue ratio, and periodization cycles drawn from NSCA and ACSM guidelines.
Macro recommendations follow the Acceptable Macronutrient Distribution Ranges (AMDR) from the National Academies of Sciences, and protein targets align with the current meta-analytic consensus of 1.6–2.2 g/kg for hypertrophy.
FitFlow's AI food scanner uses a convolutional neural network trained on millions of verified food images, achieving instant recognition of meals, packaged products, and restaurant dishes.
Every feature in FitFlow is grounded in peer-reviewed exercise and nutrition science. We do not ship features that contradict established research on hypertrophy, energy balance, or metabolic adaptation.
Our food database achieves 95%+ accuracy for packaged goods via barcode scanning. Restaurant macros are sourced directly from official chain nutrition data — not crowd-sourced estimates.
Your health data belongs to you. FitFlow does not sell personal data. All biometric and nutrition information is encrypted in transit and at rest, meeting Canadian PIPEDA standards.
Our machine-learning models for food recognition are retrained regularly using verified nutritional data, so accuracy improves the more you use the app.
Have questions about our methodology, partnership opportunities, or just want to share your FitFlow story?
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